Define the target and communication channels

Select the market aspects relevant for the analysis We have already underlined this when we talked about the objectives of market analysis : they guide the construction of the research itself, defining the areas to be explored in greater depth. To best prepare the promotion of a new product or service , for example, a predominantly sociological analysis is necessary which investigates the usual behavior and the desires and needs of consumers not yet satisfied by the companies currently present on the market. Define the target and communication channels Identifying the target audience of the product or service you want to launch on the market is essential for many obvious reasons.

When preparing the market analysis , for example, needs of consumers not yet satisfied by the companies currently present on the market. Define the target and communication channels Identifying the target audience of the product or service you want to launch on the market is essential for many obvious reasons. it allows you Telegram Number Data to better define the sample of your research. Selecting a non-representative sample leads, in fact, to using your resources in a completely incorrect way. Determine the type of survey Having said that the survey is the most used tool for conducting market analyses , it is important to know that there are different types.



The most classic distinction identifies two macro-categories: interviews (which can be face-to-face, telephone or via email ) and questionnaires (the answers to which are noted independently, on paper or electronically). Choosing the most correct type of survey also allows you to more effectively select the specific questions to ask consumers. Contact and retain your customers! FIND HOW Interpret research results Last, but only in chronological order and certainly not in importance, is the phase of analyzing the research results .